Primary for bringing kids clothes back to basics
I'm a seasoned shopper. But when one of my boys declared that he was only wearing red, I felt like a complete amateur. Finding a basic red shirt seemed like such an easy task but it ended up being quite daunting. And then I discovered Primary. Free of logos, slogans and embellishments, they offer gender-neutral basics in a rainbow of colors all under $25. It’s almost like a kid’s version of American Apparel (but much better quality!). Their sweatshirts are described as "a marshmallow hug you wear all day" and my boys love them so much we have them in almost every available color. I only wish they made them in adult sizes (I tried squeezing into the largest kids size, it didn’t work!).
The Tell: A new swimline launches this month with tankinis, swim trunks and rash guards in reversible colors (two suits in one!).
